Kleenex - playing their cards right.

Guru 101 Advertising were tasked with the job of re-igniting interest in the tissue market and elevate Kleenex to market leader.

By introducing "The Hearts a Million" promotion, we were able to do this through an incentive to purchase and sales driven promotion, a first in the category and a first for Kimberly Clark.

Reward behavior... its a simple rule.

The promotion was a huge success selling out of all product within 3 weeks of its launch, again a first for the category and for Kimberley Clark.

A short animated TVC was our main media, along with street pole ads and impactful in-store POS.

The TVC has had huge reviews from the public, and is a first for us due to the fact that there is a pack shot in almost every frame, a clients dream.

It works!